Alyssa Donate
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[TWIST OF A WRIST]

 
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[PROJECT TITLE]

Capello Private Reserve

[CATEGORY]

Package Design

 

[CONCEPT]

Capello was inspired by the idea of a journey across the ocean from one country to another. The idea was to show the variety of sea creatures that the Capello family saw during their travel, starting with a leopard shark and octopus, and ending with a sea turtle as one of the unique creatures.

[OBJECTIVE]

To create or redesign a wine or beer label and packaging system with a high and low point price range, with a consistent, but different design for each price point. The labeling system should have one key driving characteristic about the winery that would be represented in the bottle labels

 
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